Brand activation
A Parisian boutique on three wheels.
A custom Piaggio Ape designed to display, refrigerate and serve Ladurée’s signature macarons.
For Ladurée, a mobile retail vehicle needed to carry the experience of the boutique along with its macarons. The pastries had to stay refrigerated, the display needed to invite customers closer, and the compact workspace had to accommodate serving, packaging and payment.
The Hudson Trailer Company developed a custom Piaggio Ape conversion around those needs, bringing product presentation and practical service into one distinctive three-wheel vehicle.
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Designed around the macarons
The refrigerated bakery case puts the macarons in view, making the colorful assortment the centerpiece of the build. Behind the display, the layout provides a dedicated counter for packaging orders and a point-of-sale station, with space allocated for gift boxes and supplies.
The Hudson Trailer Company worked through the relationship between refrigeration, storage and staff access so the small footprint could function as a working retail space.
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Ladurée’s identity, built into the details
The design carries Ladurée’s signature green into the vehicle, complemented by branded graphics, the familiar “L” on the doors and a coordinated menu board. The Piaggio Ape’s compact proportions give the mobile boutique its character, while the custom display body makes it specific to the brand.
The result brings the product, packaging and visual identity together—a recognizable Ladurée experience in a new format.
Planned around the way you work.
Bring your brand into a new space
A custom retail truck can introduce your business to customers beyond a traditional storefront. The Hudson Trailer Company designs Piaggio Ape conversions, mobile boutiques and brand activation vehicles around what you sell, how you serve and the impression you want to make.
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