Brand activations
Custom brand activation vehicles. Built to make an entrance.
Give people something to walk toward, interact with and remember.
The Hudson Trailer Company turns brand concepts into custom promotional vehicles, mobile bars and retail experiences. From a single statement piece to a coordinated fleet, we bring your identity into the shape, finishes and function of the build.
Bring the brand into the experience.
A tasting bar that opens to reveal the product. A vintage truck that carries the campaign’s personality before anyone reads the signage. A mobile boutique that makes shopping feel like discovering something special.
The vehicle sets the scene. What happens inside makes the experience work.
We plan around what your team will serve, display or demonstrate, then develop the layout, equipment, storage and branded details together. The result gives your audience something worth approaching and your team a practical space to operate.
Actual brands. Actual builds.
Johnnie Walker: three identical Citroën mobile bars.
For Proof, The Hudson Trailer Company built three identical vintage Citroën H vans for Johnnie Walker.
Their black-and-gold exteriors, distinctive vintage profiles and Flavor Lab tap walls brought the brand into a complete physical experience. Matching the three builds created a consistent presentation across the fleet.
Explore the Johnnie Walker builds →
Amaro Montenegro: Bar Monte.
A custom 17-foot mobile bar with a presence all its own. Bar Monte combines a green exterior, copper detailing, a copper ceiling and a distinctive bottle-silhouette display.
The serving window draws guests into the experience, while the interior carries the brand through the space where drinks are prepared and presented.
Explore Bar Monte →
Longbranch Whiskey: a tasting bar with character.
A horse trailer became a custom mobile tasting bar for Longbranch Whiskey, bringing the product into a setting with personality and a clear point of service.
It shows how the right vehicle can help establish the atmosphere of an activation before the first tasting begins.
Explore Longbranch Whiskey →Ladurée: a boutique in miniature.
A Piaggio Ape became a mobile macaron boutique for Ladurée. Its compact proportions, signature color and opening display brought the brand’s identity into a retail format designed to meet customers in a different setting.
A fabrication partner for agencies and brand teams.
Bring us a developed creative brief or the beginning of an idea. We work with your team to connect the visual concept with the physical build.
That means considering the vehicle, how it opens, where products are displayed, how staff move and which details guests will see up close. Paint, graphics, cabinetry, lighting and finishes become part of one coordinated design.
For fleet projects, we can develop matching vehicles or complementary units around the campaign.
From creative brief to finished build.
Define the experience.
Tell us the campaign’s purpose, intended venues, service requirements and target launch date.
Develop the design.
We work through the platform, layout, equipment and branded appearance before fabrication.
Build the details.
The Hudson Trailer Company fabricates and fits out the vehicle at its Jacksonville, Florida shop.
Prepare for handoff.
We review the finished build with you, then you pick it up or send your transporter. We can connect you with transporters our clients have used.
Investment, built around the scope.
Every activation vehicle is quoted around its platform, condition, equipment and design requirements.
Share your budget, intended use, number of units and target date. We can help identify a direction that supports the concept and establish the scope before the build begins.
Our work
Builds like this
What types of activation vehicles do you build?
Do you work directly with agencies?
Can you follow our brand guidelines?
Can you build a matching fleet?
Can you work toward a campaign launch date?
Your next campaign deserves a build people remember.
Tell us the brand, the idea and what you want people to experience.